Case Study
01
BREAKING CONVENTIONAL THINKING TO CREATE A 12,000 CR BRAND
Kalyan J ewellers began its awe-inspiring journey as a fledgling jewellery brand in the 90s.From a 300 crore company, Kalyan J ewellers is today a 12,000 crore megalith. And we are proud to proclaimthat we have partnered with Kalyan, through thick and thin, every step of the way. Breaking the mould in jewellery advertising of that time, we zagged when the rest followed conventional wisdom.
Case Study
02
CHANGING SOCIAL PERCEPTIONS TO UNLOCK CATEGORY BARRIERS AND DRIVE CATEGORY DEVELOPMENT
In a country with high household hoarding of gold, it was not being put to work to generate economic growth, for the individual or the community.
Case Study
03
GIVING THE CRAZE, PUSH
25 years back, Craze was one of the most popular biscuit brands in India.When AzCco Global group wanted to venture into the FMCG industry, especially in biscuits, they came to us for an overall marketing strategy.
Case Study
04
THE PUSH DIFFERENCE BRINGS COURAGE TO J OS ALUKKAS
Jos Alukkas was doing good when they came to us.They had over 50 stores all over South India.But they wanted more, they wanted PUSH.
Case Study
05
BUILDING BRAND AFFINITY IN HARSH GEOGRAPHIES
Post campaign, brand affinity research scores went through the roof. Brand stickiness index rose stratospherically. Overall, the brand had more than 30% growth in new customer accruals and 85% retention of existing customers.